The largest growing number of people on Facebook currently are the over-fifty crowd. Before congratulating them on finding their way in to this technology, I must wonder why??
Generations are colliding on Facebook and other social media platforms as almost universally opposed sensibilities about what is appropriate to share with the WORLD wide web come in to conflict. Forget the lascivious pictures of your niece and drunken pictures of your neighbors kid, how about the elementary photo of ME, and seemingly endless tagging of holiday party shots and various sundry unflattering angles my "friends" think is perfectly acceptable to share. I HAVE LOST WEIGHT SINCE THEN does not sound un-defensive or graceful comment.
The fact is, some people are not private, and by and large, they are under 30. This is an example of youth not being wasted on the young. The next wave of online marketing is in full swing, with social media sites tracking things like credit card purchases and even your DNA as part of your profile. While the notion of sharing my bad genes on the Internet seems like hell, some people are very content to share such information and most of them SEEM young. The obvious privacy issues around sharing purchases are already being illustrated for us by Bilppy.
http://consumerist.com/2010/04/one-of-the-blippy-four-speaks-out-on-credit-card-leak.html
While I am happy with my age, and don't mind sharing quite a lot of information about myself within certain specific groups, even at a group level, I understand the basic concept of leaving information where it belongs. I also am a marketer, and know that if there is a way to track you online, it will be unearthed....
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